Monday, September 24, 2012

Work in Progress: The Blue Hour (Autumn/Winter 12)

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The time has come to finally share with you these little sneak peaks from my work process in the studio of the Autumn/Winter 12 collection that I will be releasing soon! The collection is titled The Blue Hour, which refers to the time during twilight each morning and evening where there is neighter full daylight nor complete darkness. The fabrics in the collection are mostly inspired by the mood of this particular time of the day and consist of different shades of dark blue with additions of fabrics in black, grey, white, green, yellow and a little bit of red, including a Liberty pattern with nightingales designed by the English textile designer William Morris.

Besides the mood of the blue hour, the collection is also the result of a mixed bag of inspirations found in music, certain people and fictional characters. I still feel that I have to be a bit cryptic when it comes to showing pictures of the garments from the collection before it is released so please bear with me :) The collection will be finished during October. I can't wait until then!

A new thing for this season is that I will talk less about autumn/winter and instead more in terms of titles when referring to collections. This is something I've been thinking about for a while since I've never really enjoyed talking about my own collections in terms of seasons and what's "old" and what's "new". Each collection has always had an unofficial title and it feels great to finally "switch over" and share them with you as well.

Since my clothes are not that "trendy" in their character I feel that using titles is a better way to refer to them and an oppurtunity to give a better glimpse of the themes and concpets behind them :) Further on I also feel that it is a little step towards appreciating and loving garments even more when they are not thought about in terms of "last season" and so on.

 I hope you like these first glimpses of the collection :)

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Friday, September 14, 2012

Weekend Offer!

Weekend offer!
Photography: Beata Rydén | Model: Elin Vestin | Styling: Lisa Marie Andersson
Hello everyone,

so sorry for not updating the blog last week! When summer here is turning into autumn everyone in the city seems to be getting a cold and of course this was not an exception for me! But plenty of rest and warm-hearted good laughs to episodes of New Girl during the last few days have made me feel much better and ready to get back to the sewing machine again. I have some sneak peaks of the making of the new collection that I will share with you within the next few days!

In the meantime I'm offering free shipping worldwide when you make an order in the shop from today and during the rest of the weekend. Just use the code WEEKEND when you checkout :)

Wishing you all a lovely weekend. See you soon!

Saturday, September 1, 2012

Last Days of August

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I'm so thrilled that a small local flower shop in my town that I like so much just opened up for the autumn season again. Every early summer, just after the peony season ends, the flower shop closes down and moves out of their little space to make room for an ice cream bar. Then in late August every year the ice cream bar moves out and the flower shop moves in again :)

This week the flower shop was filled with different lilies! And the smallest bouquet they had was big enough to fill about three vases! I've always been fond of lilies too. They are long lasting and it's always exciting to wait for them to burst.

The last days of August have been filled with preparations for the AW12 collection. Next week I will share with you the first sneak peaks!