Friday, April 27, 2012

Greetings from southern Sweden!

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I'm currently in southern Sweden to spend a few days with my family. My mom's birthday was this week so we have been celebrating with cake and lots of good food! My parents live in a typical small town and even though I didn't like growing up here I always miss visiting this place nowdays. Every time I'm here I feel very calm. As a teenager I despised this town but now many years later I've finally somehow reconciled with this place. Sometimes you only need a little distance to start seeing things with new eyes and to be able to give them a fair and second chance again.

Meanwhile I'm out of office I thought it would be a good oppurtunity to share with you these photos I took last week when the cherry blossoms had just started to burst in Gothenburg. Spring is really a slow starter and seems to be arriving much later in Sweden than last year. During the Easter holiday it was warm and sunny outside but afterwards it has almost only been rainy, grey, windy and chilly here. I'm still walking around in my winter coat, but hopefully it will change soon :) Seeing all the flowers pop up here and there around the city at least keeps my hope up that the warmth is on its way.

The cherry blossom trees on the picture are in a little yard very close to my apartment. When I passed them the first time I decided that I really had to bring my camera and take some snapshots of them the day after. Flowers never seems to stop fascinating me! Sometimes I feel like I can just look at them for hours.

Hope you enjoy these pics!

Monday, April 23, 2012

Shop open!

Shop open! Photography: Beata Rydén 
Model: Elin Vestin 
Styling: Lisa Marie Andersson

Oh boy! It has been some busy days since the release of the collection. Beata has been editing pictures, I've worked with the getting the web shop together and my friend Jonas has made javascript magic out of letters and symbols :) The website and mainly the shop has gone through a few changes. I hope you will like the look of it. The shop is now updated with all the new pieces from the Spring/Summer 12 collection! Next week the new collection will also be available on Etsy.

Thank you for your sweet comments about the Lookbook pics in the last post. I was so happy to read them! I've finally installed a new feature here on Blogger so I've been able to reply to each comment individually :)

Hope you are enjoying your Monday. See you soon!

xx

Friday, April 13, 2012

Up The Wooden Hills Lookbook S/S 12

Alice dress
Alice dress
Shoes: Thrifted


Abby dress
Abby dress
Shoes: Yoko Yap

Caitlin dress
Caitlin dress
Shoes: Moheda


Teresa blouse, Hetty skirt
Teresa blouse
Hetty skirt
Shoes: Vagabond


Kensi dress
Kensi dress
Shoes: Yoko Yap


Lucy kaftan
Lucy kaftan
Shoes: Moheda


Colette dress
Colette dress
Shoes: Yoko Yap


Ziva dress
Ziva dress
Shoes: Thrifted


Kensi dress
Kensi dress
Shoes: Yoko Yap

Mirabelle dress
Mirabelle dress
Shoes: Vagabond


Hetty skirt
Hetty skirt
Shoes: Opening Ceremony


Teresa blouse
Teresa blouse
Shoes: Bianco


Evie dress
Evie dress
Shoes: Opening Ceremony


Credits
Photography: Beata Rydén
Model: Elin Vestin
Styling: Lisa Marie Andersson
Studio: Fine Little Day


It's Friday and Up The Wooden Hills Spring/summer 12 collection is finally here! Above are the lookbook pics taken by Beata. I'm so pleased with how they turned out and - Beata is such a talent photographer and Elin was such an amazing model for the shoot.

This season I decided to mostly create new additions but a few styles from the Autumn/Winter 11 collection have been reworked and added to the collection as well. This collection was very much inspired by city life in the summer and trips to the countryside. I remember constantly dreaming about sunny days in Sacramento and Los Angeles during the time I worked with the collection in a Gothenburg that was grey, gloomy and rainy. I'm very pleased with how the collection turned out in the end and I hope it gives you a feeling of sunshine and comfort :)

I hope you like these first pictures of the S/S12 Lookbook! During next week most of the garments will also be up and available in the shop.

I hope you are having a lovely Friday! See you soon!

Tuesday, April 10, 2012

Up The Wooden Hills S/S 12 Lookbook: Behind the scenes part II

Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Up The Wooden Hills S/S 12 Lookbook: Behind the scenes
Photography: Beata Rydén
Model: Elin Vestin
Styling: Lisa Marie Andersson
Studio: Fine Little Day


Today I'm so happy to share some more photos with you from behind the scenes of our S/S 12 Lookbook photoshoot. These beautiful images were taken by Beata Rydén during our day in the studio. I was so lucky to work with her again this season since I'm a big fan of her amazing photography. If you want to see more of Beata's work you can visit her flickr and her Facebook page.

I hope you enjoy these pics!

Sunday, April 8, 2012

Sun in my morning

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I've been spring cleaning my apartment and studio space this weekend. It's so nice to feel that the desk is cleared when the new work week begins. To celebrate spring I also got some tulips, daffodlis and geraniums for my home. I really enjoy it when the apartment is filled with sunlight in the morning. My favourite season has finally started!

Saturday, April 7, 2012

Happy Easter!

Happy Easter!
Caitlin dress S/S 12
Shoes: "Dolly" from Moheda
Photography: Beata Rydén
Model: Elin Vestin
Styling: Lisa Marie Andersson


Happy Easter everyone! I hope you are all enjoying the holiday and spending it with good friends and family! I'm taking a few days off to rest, spend time outside in the sun, eat lots of good food and visit some friends. But I might be back with an update tomorrow already :)

Thank you all for the sweet and lovely comments in the last post! I'm glad you enjoyed the pictures from behind the scenes of the lookbook S/S 12 photoshoot :) I'm so greatful for all your feedback - it means a lot to me. All of the lookbook pictures will be published during next week. Have a lovely Easter!

xx

Wednesday, April 4, 2012

Up The Wooden Hills S/S 12 Lookbook: Behind the scenes

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Photography by Up The Wooden Hills

Up The Wooden Hills team S/S 12:
Model: Elin Vestin
Photographer: Beata Rydén
Stylist: Lisa Marie Andersson
Studio: Fine Little Day


Yesterday we spent the day in Elisabeth's studio shooting the lookbook for the new spring/summer collection. It was so exciting and we were having such a fun time! Many many thanks to Elisabeth of Fine Little Day for being so cool, kind and generous to let us borrow her studio for this particular occasion. And also a million thanks to Beata and Elin for spending the day with me there and making this whole thing happen! Fine Little Day's studio is such a creative and beautiful space to work in. We could all feel the positive and creative energy through the entire shoot! This spring/summer collection consists of more pieces than ever before, not all of them are featured in these pics so I'm very excited to show the entire collection when the lookbook pics have all been edited.

Today I would also like to thank the rest of my team: Linnéa, Ida and Jonas who has been assisting me and helping me out with Up The Wooden Hills since the beginning and during this entire time. Without you nothing of this would be possible!

When the temperature is a bit warmer here Elin, Beata and me will also head outside to do a "mood photoshoot" of the S/S 12 collection. I'm so looking forward to this!

I'm so happy to finally be able to share this first pics behind the scenes with you. More photos from behind the scenes as well as the lookbook pics taken by Beata are coming soon! I hope you like these first sneak peaks :)