Friday, January 28, 2011
Photography: Søren Jepsen
Model: (Wants to be anonymous)
Styling: Ida Skovmand & Lisa Marie Andersson
F i n a l l y ! Sorry for keeping you guys waiting so long!
As you can see Up The Wooden Hills has very slowly evolved into a clothing label. I've had this idea for a couple of years but it was first during last spring that I created a dress that somehow felt like the essence of what I wanted my own clothing label to be and stand for - something pretty, simple, playful, comfortable and dapper. I made the first dress in a cotton Liberty print fabric called "Phoebe". After that I was certain that I wanted to continue to use Liberty fabrics since they are very pleasant to work with - so I created three more styles of the same dress model. The four styles would later turn into the actual first collection.
Since the S/S 2011 collection only consists of one dress model - titled the "Emilia dress" the whole thing is more like a dress project than a regular collection. One of the ideas behind just having one design for S/S 2011 was that "more" doesn't always mean "better" - that lesser matters and the old kliché about choosing quality rather than quantity.
But "The Emilia Dress" is just the beginning. For Autumn/Winter 2011 a more regular, (but still small) collection with more designs will be made and presented.
If you want to see more pictures from S/S 2011 and read more about Up The Wooden Hills and the "Emilia dress" you can go to: www.upthewoodenhills.com
A Facebook page is also available here, so you are most welcome to visit it and klick on the "Like" button!
Lots of love,