As promised here are the first sneak peaks from my upcoming collection! So much has happened this year, and it has made me busy with a lot of work with the brand, including orders (thank you so much!)! So the new collection had to wait a little. :) But hopefully it's going to be ready to launch during the end of this month.
This time it's titled "Take Me To The Hamptons" and it's going to be an all year around collection for 2013. Even though Up The Wooden Hills is based on the gloomy and sometimes very rainy west coast of Sweden, I figured it can be spring and summer here all year anyway, at least in our minds.
I started putting together the first sketches of the collection in end of last year. Gothenburg was so dark, cold and grey. I watched several episodes of New Girl, listened to Lana Del Rey and Jessie Ware and dreamt of ice cream in pastel colours and summer days at the beach in the Hamptons. I scrolled through Fieldguided's capture of
greens & pinks from last summer and felt nostalgic about summer vacations from my childhood that included sleepovers at my grandmother Signe's place and road trips together with my family in Southern Sweden and on the island Öland, located in the Baltic Sea.
During the winter here I longed for my grandmother's garden with all her flowers that included peonies, lupins, dahlias and roses. When I was a child I used to sit there and look at all the flowers and we always picked fresh raspberries, red currants, carrots, potatoes and parsley together in her garden land. During sunny days we spent a lot of time sitting out on her porch, having coffee under a parasol with floral fabric inside.
On the road trips with my family we always stopped by at numerous rest areas and had coffee that we brought in thermoses and food in a cooler bag. Sometimes we found our own spots near the roadsides by the woods and took out tent chairs that we brought with us, had fika and listened to the birds singing. :)
In every collection I always try to find the essence of Up The Wooden Hills that is "happy, beautiful and comfortable". I use dress models from past collections and rework them so that they become better and better each year when it comes to fit and look. The fabrics I've used are classic tana lawn that are included in Liberty's "Flower Show Collection". Take Me To The Hamptons also has lots of blues, similar to
The Blue Hour from last year.
This year I've also put more focus to my brand's graphic profile and designed a few patterns for my paper tags, business cards, button cases and thank you cards. These patterns are also closely connected to another project that some of you already know about that I'm going to tell you more about here on the blog next week as well. :)
P.S. The cherry blossoms have started to burst here, so I guess spring time is finally on it's way. See you next week! :)
